Chrysalis Services is a consulting firm focused on transforming the social sector in India. It partners with Corporates and NGO’s to help them in designing, implementing, assessing and evaluating the social sector programmes and initiatives.
About the Client
The Challenge
Chrysalis wanted to generate leads from NGOs looking for specialised fundraising services. The challenge was to identify potential customers and generate high volume of qualified leads.
The Approach
Design and implement multichannel-campaign to build awareness, communicate the value proposition, create excitement and drive registrations togenerate leads.
The Outcomes
The Impact
The campaign was hugely successful. 72% webinar registration rate ensured high-quality leads. The webinar had a remarkably high attendance rate,and the Q & A session received active participation.
By strategically leveraging webinar for lead generation,
Marketing
Works supported us not only in generating high-quality leads but also in increasing Chrysalis
Services’ brand visibility and enhancing our reach to a wider set of prospects”.
-Sudhir Rao, Director, Chrysalis Services.
Conclusion
Webinars are a powerful tool for businesses to build brand
awareness,
generate leads, and drive sales. By following best practices and learning from successful case
studies,
such as Chrysalis, you can create effective webinar strategies that deliver results and help your
business succeed.
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