Chrysalis Services develops deeper relationships and delivers research-based personalised engagement using ABM strategy ably crafted and executed by MarketingWorks.
About the Client
The Challenge
Despite a strong product portfolio, Chrysalis struggled to penetrate high-value enterprise accounts. They needed a more targeted approach to engage with key decision-makers to drive revenue growth.
The Approach
Design and deliver a comprehensive ABM programme that involves engaging and inculcating ABM philosophy, data-driven personalization, cross-functional alignment, and delivering several unique but connected modules and a commitment to long-term relationship building.
The Outcomes
The Impact
Chrysalis Services successfully implemented Account-Based Marketingto drive revenue growth, improve customer relationships, and establish themselves as industry leaders. The alignment of sales and marketing efforts, and outcome-driven personalizedstrategy made the difference.
Chrysalis Services is in the process of successfully implementing Account-Based Marketing to drive revenue growth, improve customer relationships, and establish itself as an industry leader. The alignment oF sales and marketing efforts, and outcome-driven personalized strategy is making a big difference -Sudhir Rao, Director, Chrysalis Services.
Conclusion
Learn more about ABM and how it can work for you. Contact us today to schedule a consultation with our ABM experts.
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