Organic Linkedin Marketing

The Customer

Enroute Consulting LLP is recognized as a leading provider of custom research and analytics solutions for corporates and consulting firms globally.
Enroute’s team of seasoned experts, backed by over 40 years of industry experience, deliver precise, actionable insights and competitive landscape, using cutting-edge solutions and deep market knowledge

The Challenge

The brand wanted to  establish thought leadership with  authoritative content and a defined industry perspective. The need of the hour was consistent messaging across platforms, and opportunities to share research-backed insights.
Intermittent  posting and variations in content was impacting engagement, and a consistent content-driven approach was required to make their  social media presence more  impactful.  

The Solution and Approach

Strategy : Executed an organic social media marketing plan focused on consistent, high-quality, well-researched content aligned with audience preferences and business goals. 

Content Approach : Monthly themes that resonated most with the audience were selected to create diverse well-researched, content formats—videos, infographics, carousels, posters, and blogs—to boost engagement and visibility. 

Structured Execution  : Implemented a content calendar to ensure consistent posting and engagement. Collaborated with the website team for blog hosting and driving web traffic through LinkedIn promotions. 

10th Anniversary Campaign 

Developed and executed a month-long targeted content strategy to celebrate Enroute Consulting’s 10-year journey. 

Created customer, employee, and partner video testimonials, infographics, carousels, and a fireside chat to highlight achievements and boost brand awareness. 

Customer Quote 

"Marketing Works has truly transformed our brand presence on social media. With their content-led approach and engaging social media campaigns, Enroute is beginning to emerge as a thought leader in the Research and consulting industry. We've witnessed significant growth in engagement and brand visibility, and the inclusion of our 10-year anniversary added a personal touch that resonated with our audience." — Nitin Rohatgi, Partner, Enroute Consulting.  

The Impact 

• Average Engagement Rate– 21%
• Average CTR – 13.63% 
• 34% increase in followers in 5 months